The crafts we seek in our daily lives are also for cats. We choose materials one by one, and entrust them to trusted craftsmen, considering how easy they are for cats to use. We don't want our homes to be filled with alien objects. We will create more and more comfortable favorites for both cats and us. newa will give shape to the “things” that exist between cats and people by rethinking the relationship between cats and people. The perspective of landscape for cats and nature for cats. Things that satisfy the comfort of both cats and humans.

Cats have been living close to humans for thousands of years, but recent studies have revealed that their genetic makeup has remained virtually unchanged since ancient times. We will consider interiors for living with cats from the viewpoint of how the landscape of the house would look like to cats, just like the ancient wild cats who lived in the great outdoors. Cats and humans.

We will not only track the coexistence of cats and people through product releases, but also disseminate information to weave a better relationship between cats and people. Furthermore, a portion of the proceeds will be donated to Animal Donation, a public interest incorporated association, to support shelter cats and promote activities to improve animal welfare.